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Wednesday, January 11th, 2023

Sound Science & Achieving Positive Change

Sound Science & Achieving Positive Change

What does it mean to be “scientifically sound?” It means denouncing pseudoscience and adhering to the requirements of best available science as defined in WAC 365-195-905 (5)(a) and (b) [https://bit.ly/31H0aCh].

OK, that is pretty “jargony.” Simply put, sound science implies that a set of data, facts, or conclusions of a scientific nature are supported byΒ *studies that follow the high standards of the scientific method.*

The results of these studies generate facts and evidence used to inform public decision-making. But sound science alone will not achieve positive change. That is whyΒ science *must* be coupled with *effective communication.*

We are no longer in the age of doing “our job” as scientists by presenting the results of our “sound science.” No. 𝙄𝙩 π™žπ™¨ π™©π™žπ™’π™š 𝙩𝙝𝙖𝙩 π™¬π™š – 𝙖𝙨 π™¨π™˜π™žπ™šπ™£π™©π™žπ™¨π™©π™¨ – π™§π™šπ™˜π™€π™œπ™£π™žπ™―π™š π™¨π™˜π™žπ™šπ™£π™˜π™š π™˜π™€π™’π™’π™ͺπ™£π™žπ™˜π™–π™©π™žπ™€π™£ (π™Žπ™˜π™žπ˜Ύπ™€π™’π™’) 𝙖𝙨 𝙖 𝙛𝙀π™ͺπ™£π™™π™–π™©π™žπ™€π™£π™–π™‘ π™₯𝙖𝙧𝙩 𝙀𝙛 π™—π™šπ™žπ™£π™œ 𝙖 π™¨π™˜π™žπ™šπ™£π™©π™žπ™¨π™©.

Our current system isolates the scientific community from the rest of the world, with no free exchange of ideas, leaving a major disparity in scientific literacy.

Even if you have no formal training in communications, I encourage you to start. Feel overwhelmed by that challenge? Maybe you can start, simply, by breaking down jargony words – like macrophage (large, eater) – to better explain their meaning and/or function.

Recently, I gave a talk about immune system cells for The American Society for Biochemistry and Molecular Biology, and I did just that. I did not use PowerPoint (yuck!), and I coupled the breakdown of words with striking visuals. What can I say, it was simple, impactful, and effective!

The future of science is effective communication, and it is through effective communication that we can:

✫ Share science with everyone

✫ Correct false beliefs

✫ Bridge gaps between worldviews

✫ Inform public decision-making

✫ Breakdown barriers and include more people

✫ Improve diversity, equity, and inclusion problems


#soundscienceΒ #scicomm #sciencecommunication #positivechange #communication #science #dei